Candy Pop and Cookie Pop Launched Initiative with Jim Beam to Celebrate Their Retail Expansion With Miami Kickoff Event
@EatSnackPop and Jim Beam hosted a collaborative Happy Hour event with special libations, snacks and desserts featuring Snack Pop, America’s favorite cookie and candy-coated popcorn in signature flavors Cookie Pop made with real OREO pieces and Candy Pop made with real M&Ms Minis candy pieces to celebrate their launch into Publix stores across Florida, starting with Miami.
The event was hosted by @Lifestyle_Miami and featured Dj music by Ryan Kenney. Held in Miami at American Social in Brickell, overlooking the intercoastal waterway, on August 5th, 2021. Guests such as The Snaxpert, Miami food bloggers like Miami Food Porn and Brady Ervin, industry VIPs, and media attended the two-hour fete highlighting the two popular popcorn flavors, with specialty cocktail creations and food items created by American Social in partnership with Jim Beam’s mixology team incorporating the popcorn.
As part of the brand’s ongoing “Snackgiving” initiative, a portion of proceeds from all sales of Snack Pop varieties also benefits the Ryan Seacrest Foundation.