CEREAL POP LAUNCH
CEREAL POP LAUNCH
SNAX-Sational Brands Group premiere popcorn brand has introduced its newest portfolio expansion with the addition of Cereal Pop. Officially launching as of February 2023, it will join sister brands Cookie Pop and Candy Pop as America’s #1 popcorn treat, featuring flavors Cereal Pop made with FRUITY PEBBLES® and Cereal Pop made with COCOA PEBBLES® cereal.
Cereal Pop celebrated the launch of their new flavors timed to National Cereal Day, Cereal Pop made with FRUITY PEBBLES® cereal and Cereal Pop made with COCOA PEBBLES® cereal at Black Tap Craft Burgers and Beer in Herald Square in New York. Influencers and fans of the innovative popcorn brand came out to enjoy delicious custom CrazyShakes™ featuring the two new popcorn flavors from SNAX-Sational Brands. Guests such as Izzy Metz, Sergio Farias, Snack Expert Adam Cohen, and Annie Jorgensen indulged in the Cereal Pop Chocolate and Bam Bam CrazyShakes™; milkshakes covered in cereal pop made with FRUITY PEBBLES® and COCOA PEBBLES®.
The event featured Custom Cereal Pop Milkshakes on the menu including the Cereal Pop Chocolate CrazyShake™, a milkshake with Chocolate Shake base and Chocolate frosted rim covered in Cereal Pop COCOA PEBBLES®, topped with two chocolate brownies with whipped cream, COCOA PEBBLES® & delicious chocolate drizzle . Also featured was the Cereal Pop Bam Bam CrazyShake™ Vanilla & Fruity Pebbles Shake base with Vanilla frosted rim covered with Cereal Pop FRUITY PEBBLES®, FRUITY PEBBLES® cereal rice krispy treat & strawberry pop tart & Laffy taffy. Topped with whipped cream, FRUITY PEBBLES® & a cherry on top.
DJ REIGN spun pop hits and kept the party going with several model friends in attendance. Cereal pop joins Candy Pop and Cookie Pop as the newest flavor addition to the premiere popcorn brand sold at Walmart and Sam’s Club nationwide, and Cereal Pop made with COCOA PEBBLES® Cereal launched this past week at Publix in the 5.25oz bag.
Parent company POST® Brands are the leader in the breakfast cereal industry as a sweet & fruity pioneer, combining delicious signature dessert flavors on cereal, and now, offering this proprietary treat on popcorn – low-sodium, non-GMO corn – at only 150 calories per serving. With their retail partner Sam’s Club for the first official introduction of Cereal Pop made with FRUITY PEBBLES® cereal in the club size, with the brand to debut their latest licensed varieties in this new popcorn category into Walmart for February 2023 in their classic 5.25 oz, followed by a March introduction in Publix stores of both Cereal Pop flavors, FRUITY PEBBLES® and COCOA PEBBLES®. in the 5.25 oz size.